Scams and fraud are hitting the global economy in the pocket – hard. They’re costing us US$ trillion every year, and that figure is steadily increasing.

Banks and retailers are actively taking measures to stamp out fraud; but they’re not working. Scams are getting harder to detect, there’s ambiguity about where the responsibility lies, and fraud warning are all too often falling on deaf ears.

It’s painfully clear that this state of affairs is unsustainable – but what can be done?

This Callsign commissioned report combines consumer and industry research to outline the problems with existing approaches. It then offers insights from behavioral science to show how friction, nudges and data can ensure you get your customer's attention at the right time and in the right place. 

In this whitepaper, we:

• Explain why warning messages aren’t working – and how to fix them
• Examine the roles that friction, nudges and data can play in educating your customers
• Demonstrate why timing is everything and how a data-driven might help you solve that
• Offer unique insights from industry and consumer research.